“Leadfoot” Larry’s Marketing Collateral
There is so much more to car racing than driving around and around in circles. Its a labor of love. The cost to maintain a car and race it weekly adds up to a yearly salary for some people: tires have to be replaced every couple of weeks, and then there’s the constant engine maintenance and the body work. This explains the ads you see plastered all over the cars – drivers couldn’t afford to do it without the financial support of the sponsors who buy ad space on the cars.
Making contacts and approaching businesses for sponsorship is huge. A logo, business cards, letterhead, t-shirts, stickers, hero cards (think: baseball card, only bigger) are all essential pieces for a proper marketing package. I worked with “Leadfoot” Larry Barnett to put together his marketing materials. I like to think I played a tiny role in his recent Sportsman Division Championships at Thompson International Speedway. ;-)
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