Gretchen Ertl is an amazing photojournalist in the Boston/Providence area. Her work appears regularly in the New York Times and Boston Globe. She nails everything she shoots: news, sports, portraits, weddings. Amazing. She needed a logo and new business cards to help her pick up some more wedding work. All she asked for was “something with a retro feel,” which is right up my alley. Wedding photographers these days all have pretty fancy watermarks on their photos, so I wanted Gretchen’s logo to translate well as a watermark incase she decided to use it that way. Check out Gretchen’s work, and give her a call if you need a really great photographer and I’m not available ;-0.
Here are a few variations on the design, and a sample of it in use as a watermark:
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