Vonderdog Design

September 15, 2013  •  Leave a Comment

I’m not a vegetarian for 3 reasons: bacon, pepperoni and hot dogs. A grill-blackened hot dog with mustard and celery salt is impossible to resist in the summertime. And who can drive through Olneyville without stopping for a hot weiner all the way? I can’t.

Have no fear, vegans, Vonderdog is here. Well, almost. Vonderdog is working its way through the legal red-tape, but its mission is to make “a RI staple made animal-and health-friendly.” I’ve been in on the taste-testing and I can tell you these vegan hot weiners would save the day for any vegan tempted to go to the dark side.

Vonderdog aims to be the hero for vegans who miss hot weiners. With a name like Vonderdog, you can’t help but think of Underdog. So, I thought I’d borrow a couple of things from the branding of everyone’s favorite superhero:  The large letter he wears across his chest, and the quirky style of the uppercase font in his logo. The client wanted to use green for obvious reasons, and the logo design came together with those things in mind. Below, the logo is used on a business card and on Facebook timeline art.

businesscard_front 3businesscard_front 3


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