So, this insurance guy needed a logo. He’s young. Big personality. Loves the ocean. His favorite color is orange. He’s well known in his coastal community of Duxbury, MA. He’s preparing to break out on his own and needed a logo for his new business.

He gave me samples of designs he likes. Everything was orange and ocean-related. Hmmm…how to tie that into insurance? Blue is an ocean color, so that was a given. Lighthouses: they guide the way, provide security, etc., but its been done a million times before. Life rings: they’re usually orange. It would have been great if there was an “o” in the business name.

Thinking of replacing a letter with a graphic eventually led me to a compass, which is reminiscent of an “x”. The other thing I wanted to do was incorporate orange, and I found a shade of blue that was a nice compliment to the orange. The colors together are more of a modern look, so I used more of a traditional font to balance everything.

Duxbury Insurance Group Logo